

Marketing and Targeting
Marketing
Customers are at the heart of marketing, and in order to market yourself well - knowing your customer is key. How to express that value through different marketing channels is also important. Let's figure out clients and product sales drive the most value to your business and work those in cascading order. Each marketing channel has distinct value for driving clients, tried and true to innovative and new - each helps recall and recognition.


Targeting
Potential clients move in and out of geographical areas every day. Their need for a product or service changes all the time. The serviceable obtainable market (SOM) for a business is a dynamic and moving beast based on the who, where, when, for what, and for how much money. Finding those clients through all the different methods of advertising and content consumption can be tough - and let's be real, there's alot of jargon to sift through. Perspective matters.